The Wall Street Journal: Web Video Creators Take Lessons on How to Promo From Branded Entertainment

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"Mr. Cleveland produced his own Web video short film that he hopes to turn into a series. Instead of just posting it to YouTube and hoping for the best, Mr. Cleveland took what he’d learned from his branded entertainment experience to try and promote SPiN, which depicts a heated interview between a financial journalist and a Wall Street executive."  Read Mike Shields' full SPiN story in The Wall Street Journal